How to Appear in Microsoft Copilot Search Results

Most businesses chasing AI search visibility are focused on ChatGPT and Google AI Overviews. Meanwhile, a platform embedded in the daily workflows of over a billion people — Microsoft Copilot — sits almost entirely unoptimized by their competitors. Here's how Copilot selects sources, why Bing is the key to everything, and exactly what to do to start appearing in Copilot search results across Windows, Edge, and Microsoft 365.