Is Meme Marketing Still a Thing? Yes — But Not the Way You Think.

Every few years, someone in a marketing meeting asks the question: "Should we be doing memes?" And every few years, the answer is more complicated than the question deserves. Meme marketing is not only still a thing — it's bigger, more sophisticated, and more strategically important than it's ever been. But the brands winning with it aren't doing what most people picture. Here's the full picture.