The Invisible Tax of a Weak CEO LinkedIn Profile

There's a cost your business is paying that never shows up on a balance sheet. It won't get flagged in an audit or caught in a quarterly review. But it's real — and it compounds every month in deals that didn't close, partnerships that never materialized, and candidates who chose a competitor whose leader simply looked more credible online. The source isn't your product, your pricing, or your marketing. It's your CEO's LinkedIn profile.