One hundred thousand monthly Google impressions is a milestone a lot of small and mid-size business owners have heard about — but very few understand what it actually takes to get there, how long it realistically takes, and what those impressions should translate to in clicks, leads, and revenue. This guide sets honest expectations on all three questions. From realistic monthly benchmarks and the factors that accelerate or slow the timeline, to click-through rate realities by search position and what a mature organic search program actually looks like for a small or mid-size business, here is everything you need to know before investing in SEO growth.