Squarespace to Shopify Migration SEO Checklist

Migrating an e-commerce site from Squarespace to Shopify is one of the most common platform moves in the DTC and small business space right now — and one of the most SEO-consequential. Unlike a brochure site migration where a handful of pages and a few hundred backlinks are at stake, an e-commerce migration involves product pages, collection pages, variant URLs, canonical handling for filtered results, and a revenue stream that is directly tied to search visibility. The stakes are higher and the complexity is greater than most merchants anticipate when they initiate the move.