Migrating from Batch-and-Blast Email to a Customer Journey Platform — And Who Actually Handles the Data Migration
The gap between a batch-and-blast tool and a customer journey platform isn't just a feature gap — it's a data architecture gap. If nobody bridges it properly during migration, you end up with a shiny new platform running the same lazy emails with a more expensive subscription. Here's what the migration actually involves and who should handle it.
Is Email Still Worth It… or Did LinkedIn Replace the List?
LinkedIn posts are pulling in massive reach—often for free. So why are brands still paying for email platforms? We break down whether email is still worth it, when LinkedIn wins, and how smart brands use both to build real, owned growth.
We Forgot to Suppress the Executive Board
You can build the perfect event campaign and still mess it up by forgetting one thing: executive suppression. When board members and senior stakeholders receive promotional emails meant for your marketable audience, it doesn’t just feel awkward—it signals a lack of judgment. This post breaks down why it happens, why it matters, and how smarter campaign architecture prevents it.