We Put 5 South Jersey Fire Departments Head-to-Head in Google and AI Search. The Ones That Need Recruits Most Are the Hardest to Find.

Every South Jersey fire department is hunting for recruits. So we measured which ones a would-be volunteer can actually find — five departments across Google, AI search, and 13 Google Business Profiles. The scoreboard: 35, 14, 14, 14, and a zero. The department that needs recruits most is the one AI has never heard of.