How Google Measures Your Site Even When You Haven't Given It Permission To
If you don't have Google Analytics installed, Google can't see how your visitors behave. No tag, no data, no signal. That's the assumption. It's also wrong. Here's how Google measures user experience on your site through channels it controls entirely — and why your rankings are being affected whether you're measuring it or not.
How to Add Google Analytics to Your Gradual Community (and Start Turning Members Into Leads)
If you’re running a community or events on Gradual and not tracking what happens after people land on your site, you’re leaving leads (and money) on the table. In this guide, we break down exactly how to add Google Analytics to the Gradual platform using GA4 and Google Tag Manager—so you can stop guessing, start measuring, and turn traffic into predictable leads.
How to Delete a Google Analytics Account (Without Nuking the Wrong Thing)
Cleaning up Google Analytics doesn’t have to be stressful. Whether you’re switching domains, starting fresh in GA4, or removing outdated data, this guide walks you through how to delete a Google Analytics account safely—and what to consider before you do.