Your 404 Page Is One of Your Top Pages in Google Analytics — Now What?
A client noticed their 404 error page sitting right in the middle of their top pages report in Google Analytics. Their first question was the right one: what were people clicking on to get there? The honest answer was we didn't know — not from Google Analytics alone. That gap between knowing something went wrong and knowing exactly what and why is one of the most common blind spots in website analytics, and understanding it opens up a much bigger conversation about session recording tools, IP tracking, cookie tracking, and what each mechanism can actually tell you about your visitors.
Why Drupal XML Sitemaps Are Maddening (And Where to Actually Find All Your Links)
If you've pulled a Drupal XML sitemap expecting a complete URL inventory and found the numbers don't add up — you're not misconfiguring anything. You're running into a structural limitation that affects virtually every Drupal site in production. This post breaks down the specific reasons URLs go missing, why a 12-month Google Analytics export is the most reliable foundation for a real URL inventory, and how to combine GA, Search Console, and a fresh crawl to build the complete picture your sitemap was never going to give you.
How Google Measures Your Site Even When You Haven't Given It Permission To
If you don't have Google Analytics installed, Google can't see how your visitors behave. No tag, no data, no signal. That's the assumption. It's also wrong. Here's how Google measures user experience on your site through channels it controls entirely — and why your rankings are being affected whether you're measuring it or not.
How to Add Google Analytics to Your Gradual Community (and Start Turning Members Into Leads)
If you’re running a community or events on Gradual and not tracking what happens after people land on your site, you’re leaving leads (and money) on the table. In this guide, we break down exactly how to add Google Analytics to the Gradual platform using GA4 and Google Tag Manager—so you can stop guessing, start measuring, and turn traffic into predictable leads.
How to Delete a Google Analytics Account (Without Nuking the Wrong Thing)
Cleaning up Google Analytics doesn’t have to be stressful. Whether you’re switching domains, starting fresh in GA4, or removing outdated data, this guide walks you through how to delete a Google Analytics account safely—and what to consider before you do.