The Salty Dog Cafe Has One of the Greatest Regional Brands in America. Here's Why It Works.

There is a t-shirt that has been spotted on every continent. It features a dog in a yellow hat and the words Hilton Head Island, South Carolina on the back. The people wearing it aren't doing it because they were asked to. They're doing it because the Salty Dog Cafe gave them something worth carrying home. This is a brand analysis of one of the greatest regional hospitality brands in America — how it was built, why it works, and what every brand builder can learn from a cafe on a dock that became an institution.