What 3 Months of Industrial SEO Would Have Cost in Google Ads

We took three months of real Google Search Console data from an industrial B2B client and asked one question: what would this organic search presence have cost in paid ads? With 236 clicks, 33,100 impressions, and 920 tracked queries across materials handling and motive power keywords, the paid-ad equivalent runs to $5,779–$7,000+ when you factor in clicks, impressions, and campaign management. Here's how we got there — and what it means for industrial companies still on the fence about SEO.