Asana vs ClickUp vs Notion vs Monday vs Excel
Marketing teams don’t fail because of bad ideas — they fail because execution breaks down. We compare Asana, ClickUp, Notion, Monday, and Excel to find the best project management tool for keeping your marketing deployment running smoothly.
We Forgot to Suppress the Executive Board
You can build the perfect event campaign and still mess it up by forgetting one thing: executive suppression. When board members and senior stakeholders receive promotional emails meant for your marketable audience, it doesn’t just feel awkward—it signals a lack of judgment. This post breaks down why it happens, why it matters, and how smarter campaign architecture prevents it.
It’s Not Just Hiring a Marketing Agency — It’s Trusting Someone With Your Campaign Architecture
Most companies think they’re hiring an agency to run campaigns. In reality, they’re trusting someone with their campaign architecture—from data integrity and personalization to suppression logic and automation rules. Here’s why that distinction matters.
How to Check a List Against Your HubSpot Database (Before You Accidentally Email Your Own Contacts)
Sending to a new list? Before you hit send, make sure you’re not emailing people already in your HubSpot database. Here’s the simplest way to suppress existing contacts and keep your campaigns clean.
The Math Behind When a New Site Finally Gets Clicks
If your new site is getting impressions but barely any clicks, it’s not broken — it’s statistical. This post breaks down how impressions turn into clicks, what realistic CTR looks like for new domains, and why early SEO progress feels slow even when it’s working.