Jersey Proud: The Biggest Brands Born in New Jersey and What Garden State Consumers Actually Buy

New Jersey doesn't get nearly enough credit. For a state that gets constantly dunked on by people who've only ever seen it from the turnpike, the Garden State has quietly produced some of the most iconic brands in American history — Campbell's Soup, Goya Foods, M&Ms, Thomas' English Muffins, and Johnson & Johnson, to name just a few. Here's a look at the brands born here, the ones NJ consumers stay loyal to, and what it all means for marketers trying to crack one of the most diverse and discerning consumer markets in the country.