FIFA's Ticket Backlash Is a Masterclass in How AI Search Now Writes Your Reputation

It's World Cup eve and everyone's furious at FIFA. Its first-ever dynamic ticket pricing made seats so expensive that 180,000 sat unsold — drawing fan revolt and state subpoenas. But underneath the soccer drama is a lesson for every business: in 2026, your reputation is written, summarized, and served by search engines and AI answer systems. The narrative being published this week is the one the machines will tell for years. Here's how to make sure they tell the right one about you.