Cincinnati isn't one search market — it's fifty of them, from Oakley to Mason to across the river in Covington, and every one generates its own map pack. That's the opening small businesses miss: you're not competing for "Cincinnati," you're competing for a ring of neighborhoods, each separately winnable. The full playbook: the three factors Google itself says decide local rankings, the numbers behind a complete Business Profile and a real review system, and the ring-by-ring expansion strategy that lets one location beat a competitor spraying the whole metro.