Who Owns Your Google Ads Account? (And Why the Answer Matters More Than You Think)

Most businesses assume they own their Google Ads account. Many don't. When an agency relationship ends badly, clients discover their campaigns, conversion history, remarketing audiences, and Quality Scores all lived inside an account the agency controlled — and walked away with. Here's how Google Ads account ownership actually works, how to check your current situation, and how to make sure it never becomes a problem.