The Multi-Location Salon Marketing Playbook: Local SEO, Paid Ads, Reviews, and the Agency Partner Who Ties It Together

Marketing several salons, a spa, and a school means juggling locations, funnels, and vendors all at once. This playbook breaks down how to win in local search, build a review program that follows Google and FTC rules, run paid campaigns tied to real bookings and enrollments, and keep clients coming back with email and SMS. You'll also get a clear framework for dividing work with agency partners, a 90-day roadmap, and answers to common questions.