How Semrush's AI Citation Tracking Works (And Why Your Business Needs It)

AI search is changing how customers find brands. Google AI Overviews, ChatGPT, and Perplexity are citing sources in their responses — and if your business isn't being mentioned, your competitors probably are. Here's how Semrush's AI Visibility Toolkit lets you track, measure, and grow your brand's presence in AI-generated answers.