Atlanta isn't just hosting the World Cup — it's hosting one of the most consequential slices of it. Eight matches. A semifinal. A full month of international visitors from Spain, Morocco, Congo DR, Uzbekistan, and beyond flowing through the city between June 15 and July 15. With over 300,000 unique visitors expected and $1 billion in projected economic impact, the opportunity for Atlanta businesses is extraordinary. But it doesn't happen automatically. The businesses that benefit most will be the ones that built their visibility, digital presence, and marketing momentum before the first match kicked off. Here's how to have that conversation with your marketing partner right now — and what to make sure doesn't get left on the table.