Squarespace Is Winning and WordPress Should Be Worried

WordPress still powers 40% of the internet. But market share is a lagging indicator, and the businesses quietly migrating to Squarespace aren't trading down — they're trading out of a platform that was built for developers and into one built for business owners. The support is better, the editing experience is more intuitive, the total cost of ownership is lower, and the platform just works. Here's the full breakdown of why Squarespace is winning the argument that matters most: which platform actually serves real businesses better in 2026.