Social Media · LinkedIn
LinkedIn(05)Where B2B buyers check you out.
I set up your profile so it says what you do and for whom, complete and run your company page, write posts in your voice, help your team share them and turn your expertise into articles that buyers and partners actually read.
Illustrative page. Posts and numbers are examples.
What is LinkedIn marketing?
LinkedIn marketing is using the owner’s profile, your company page and your team to show up where business buyers, partners and future hires look: posting useful, personal content, sharing your work and building real connections.
Why it matters
If you sell to other businesses, your buyers look you up on LinkedIn before they call. On LinkedIn, people follow people, so an active owner backed by a complete company page builds trust faster than ads, and LinkedIn posts and articles are a common source for AI answers too.
01 · Set up to be found
Owner profiles
A profile that says what you do.
Your profile is often the first thing a buyer checks. I rewrite your headline so it says who you help and how, write an About section in plain words, feature a case study and a video, and update your banner and photo. Then I help you post as yourself.
Illustrative profile. Names and numbers are examples.
02 · Set up to be found
Company page
Complete, clear and actually active.
Most company pages are half-finished. I fill in every section, from your services and service area to your website, hours and a showcase of real work, so the page shows up when people search and gives buyers what they need. Then it posts once or twice a week.
Illustrative page. Numbers are examples.
03 · Post and share
LinkedIn posts
Useful, personal and a little human.
The posts that work on LinkedIn sound like a person: a lesson learned, a job well done, a checklist your buyers can use. I write them in your voice, try different formats like stories, carousels, photos, videos and polls, and keep doing more of what works.
Illustrative posts. Views are examples.
04 · Post and share
Employee advocacy
Your team, sharing your story.
Your team’s networks together are often bigger than your company page. I make it easy for them to share: a quick note with suggested text whenever there’s a post worth sharing, plus help setting up their own profiles. It also helps when you’re hiring.
Illustrative team. Names and numbers are examples.
05 · Show what you know
LinkedIn articles
One article, used six ways.
Once a month, I turn what you know into a LinkedIn article, usually from a short interview with you. Then I break it into posts, a carousel, a blog post for your site, a newsletter and a short video, so one piece of expertise keeps working for weeks.
Illustrative article. Numbers are examples.
Follow along · Social media
Ritner on Social
See the approach on my own channels.
Practical tips on SEO, AI search and marketing for small businesses, plus what I’m working on. Follow along wherever you already spend time.
From the blog
More on LinkedIn and B2B
- B2BWhat Is Signal-Based Outreach? 7 B2B Sales Models Explained and How They WorkHow B2B buyers decide, and when to show up.Read the post →
- Getting citedHow to Get Your Brand Cited in ChatGPT AnswersWhy LinkedIn content can show up in AI answers.Read the post →
- MentionsWhy Your Competitors Appear in AI Answers and You Don’tWhy being visible on LinkedIn helps you get recommended.Read the post →
- HumanSmart, Honest, Human Marketing: What Does It Really Mean?Why personal posts beat corporate ones.Read the post →
- Post ideasYour Clients Are Telling You What to Write About, and AI Is ListeningTurning buyer questions into posts and articles.Read the post →
- AI contentSmall Businesses Are Using AI to Produce More Marketing. But Is It Producing More Customers?Why real expertise beats more content.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
Let’s get youFound
Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
Start the conversation
Socialize
@RitnerDigital
If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
Same-day brake repair, with strong reviews from local fleets.