Social Media · Short-form video
Short-Form
Video(05)Short videos, without a film crew.
I come up with simple video ideas you can film on your phone, send a one-page guide for each, edit the footage into tight videos with strong hooks and captions, and post them to Reels, Shorts and LinkedIn.
Illustrative videos. Views and numbers are examples.
What is short-form video?
Short-form video is vertical video under a minute or so, made for Instagram and Facebook Reels, YouTube Shorts, TikTok and LinkedIn. For a small business, that usually means quick tips, before and afters, behind-the-scenes moments and answers to common questions.
Why it matters
Short video reaches more people than almost any other kind of post, and it shows the real people and work behind your business in a way photos can’t. YouTube Shorts can also show up in search, so a 30-second answer can keep bringing in views long after it’s posted.
01 · Plan and film
Video ideas
Simple ideas you can film this week.
I come up with video ideas built from your work and the questions customers ask: quick tips, before and afters, a day in the life, customer stories. Each one is simple enough to film on your phone in a few minutes, no studio or script required.
Illustrative ideas. Details are examples.
02 · Plan and film
Filming guides
A one-page guide for every video.
Every idea comes with a short filming guide: how to hold the phone, where to stand for good light, which shots to grab and the one line to say. You or someone on your team can film it in under ten minutes, and it comes out usable the first time.
Illustrative guide. Steps are examples.
03 · Edit and hook
Editing
Raw footage in, a tight video out.
Send me the raw clips and I’ll cut them into a tight video: the dead air and ums removed, the best moments up front, captions and a quiet music track added, and your branding at the end. Usually ready to post within a couple of days.
Illustrative edit. Times are examples.
04 · Edit and hook
Captions and hooks
Win the first three seconds.
Most viewers decide in the first few seconds whether to keep watching. Every video opens with the problem or a surprising number, not an introduction, and gets big, readable captions so it works on mute. I try a few openings and keep what holds attention.
Illustrative hooks. Percentages are examples.
05 · Post everywhere
Reels and Shorts
One video, posted everywhere it fits.
Each video goes to Facebook and Instagram Reels, YouTube Shorts and LinkedIn, with small tweaks for each: a searchable title on YouTube, a local hashtag on Facebook, a caption for business buyers on LinkedIn. One shoot, several places to be seen.
Illustrative posting. Views are examples.
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From the blog
More on short-form video
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- Video ideasYour Clients Are Telling You What to Write About, and AI Is ListeningTurning real customer questions into videos.Read the post →
- AI contentSmall Businesses Are Using AI to Produce More Marketing. But Is It Producing More Customers?Why more content isn’t the same as more customers.Read the post →
- ConsistencyYour Weakest Marketing Channel Is the One You’re IgnoringWhy half-kept channels cost more than no channel at all.Read the post →
- Word of mouthThe South Jersey Referral Economy: Why Word of Mouth and Google Search Work Better TogetherHow being seen online feeds referrals offline.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
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