Social Media · Social listening
Social
Listening(05)Hear what people say about you.
I track mentions of your business even when you’re not tagged, set alerts for people asking about what you do in your area, keep an eye on competitors, measure how people feel about you and turn real questions into posts.
Illustrative mentions. Sources and numbers are examples.
What is social listening?
Social listening is keeping track of what people say online about your business, your services, your competitors and your area, across social sites, forums and local groups, and acting on it.
Why it matters
Most conversations about a business never tag it. Listening lets you thank people who recommend you, answer questions before a competitor does, catch complaints early and learn exactly what customers want to know, which makes every post and service decision easier.
01 · Hear it
Mention tracking
Every mention, tagged or not.
Most people who talk about your business don’t tag it. I track your business name, your team’s names and common misspellings across social sites, forums, Nextdoor and local groups, so you can thank people, answer questions and join the conversation.
Illustrative mentions. Sources and numbers are examples.
02 · Hear it
Keyword monitoring
Know when someone needs what you do.
I set up alerts for the words people use when they need you, like “truck mechanic” plus your town. When someone asks in a local group or forum, you hear about it within minutes and can reply while the question is still fresh.
Illustrative alerts. Keywords and numbers are examples.
03 · Understand it
Competitor watch
Know what competitors change.
I keep an eye on what local competitors post, promote and get complaints about, like a new service, a price promotion or customers unhappy with wait times. Once a month you get a one-page summary of what changed and where the openings are.
Illustrative changes. Competitors are examples.
04 · Understand it
Sentiment
How people really feel about you.
I sort mentions into positive, neutral and negative and track the themes behind them, like honest pricing, fast turnaround or long waits. You see what people love so you can lean into it, and what’s bothering them so you can fix it.
Illustrative chart. Percentages are examples.
05 · Use it
Content ideas
Posts that answer real questions.
The questions people ask online are the best content ideas there are. I collect them every month and turn them into posts, short videos, FAQs and sometimes even new offers, so your content answers exactly what your customers are wondering.
Illustrative ideas. Questions are examples.
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From the blog
More on listening and reputation
- ListeningYour Clients Are Telling You What to Write About, and AI Is ListeningTurning what customers say into what you publish.Read the post →
- MentionsWhy Your Competitors Appear in AI Answers and You Don’tWhy mentions across the web shape who gets recommended.Read the post →
- CompetitionWashington Township vs. Glassboro vs. Deptford: How Local Businesses Should Think About Their Digital CompetitionKeeping an eye on your local competition online.Read the post →
- SignalsWhat Is Signal-Based Outreach? 7 B2B Sales Models Explained and How They WorkActing on the right signal at the right moment.Read the post →
- Word of mouthThe South Jersey Referral Economy: Why Word of Mouth and Google Search Work Better TogetherWhy what people say about you matters more than ever.Read the post →
- HumanSmart, Honest, Human Marketing: What Does It Really Mean?Listening first, then talking.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
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