Social Media · Social strategy

Social
Strategy(05)Fewer channels, each with a job.

I find where your buyers actually spend time, pick the few channels worth your effort, give each one a clear goal, learn from what competitors miss and measure what matters: calls, messages and referrals, not just likes.

Illustrative plan. Channels and numbers are examples.

What is a social media strategy?

A social media strategy is a short, written plan for how your business uses social: which channels to be on, who you’re talking to, what each channel is for, how you’ll stand out from competitors and how you’ll know it’s working.

Why it matters

Without one, social turns into random posts on too many channels, and it’s easy to give up. A clear plan focuses your time where buyers actually are, makes every post easier to decide on, and ties social to real results like calls, messages and referrals.

How I do it

01 · Know where and who

Channel selection

Be on fewer channels, and do them well.

I score every channel on three things: whether your buyers are there, whether your kind of content fits and how easy it is to keep up. Then we pick the two or three worth your time and set the rest aside, instead of posting thinly everywhere.

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Illustrative scores. Channels are examples.

02 · Know where and who

Audience research

Know exactly who you’re posting for.

I talk to you and a few real customers, look at your reviews and messages, and write short profiles of the people you most want to reach: where they scroll, what they care about and the questions they ask. Every post is written for one of them.

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Illustrative profiles. People are examples.

03 · Set the target

Goals

One job per channel, with a number.

Each channel gets one clear goal tied to your business, like leads on LinkedIn, referrals on Facebook or search views on YouTube, and a realistic monthly target. Likes and followers are nice, but they’re not the point; calls and messages are.

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Illustrative goals. Targets are examples.

04 · Set the target

Competitor review

Find what competitors are missing.

I look at what local competitors post, how often, how they answer comments and what actually gets a response. The goal isn’t to copy them, it’s to spot the gaps you can own, like faster replies, a channel they ignore or the videos they never make.

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Illustrative review. Competitors and numbers are examples.

05 · Measure what matters

Measurement

Count calls and messages, not likes.

I track what social actually brings in: messages from buyers, website visits, calls and referrals that mention seeing you online. You get a short monthly report and a quick review together, so we keep what works and drop what doesn’t.

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Illustrative report. Numbers are examples.

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