Barron Trump Just Launched an Energy Drink. It's a Perfect Case Study in Why a Famous Name Doesn't Win AI Search.
SOLLOS, the yerba mate energy drink co-founded by Barron Trump, launched in May 2026 with something almost no startup ever gets: near-total name recognition on day one. And yet it still faces the hardest problem in modern consumer marketing — because when a buyer asks ChatGPT or Perplexity "what's the best healthy energy drink?", being famous doesn't make you the answer. This is a marketing case study (no politics) in why brand awareness and AI discoverability are different engines entirely — and what every brand, famous or not, has to build to win the unbranded questions where real growth lives.
"Best Hands-Free Dog Leash?" Is Now an AI Question — and Almost Every Brand Is Invisible in the Answer
Search "hands-free dog leash" and you get a wall of identical products — same specs, same pitch, different names. But buyers increasingly skip that wall and ask ChatGPT or Perplexity instead, then act on the recommendation. In a category this commoditized, the engine is deciding who to name, and it probably isn't naming you. Here's why a great leash can be invisible in the answer that drives the sale — and how the first brand to break out of the generic list wins the whole category.
"What Should I Take Before Drinking?" Is Now an AI Question — and Most Supplement Brands Are Losing the Answer
The pre-alcohol and hangover-supplement category is booming — but the buyer's first question no longer goes to Google. It goes to AI. When someone asks ChatGPT or Perplexity "what should I take before drinking so I feel okay tomorrow?", the engine returns a recommendation, not a list of links. Most brands in this space are being flattened into generic roundups, swept into the category's skepticism, or winning one engine while vanishing on the others — with no dashboard showing the loss. Here's why a strong product isn't enough, and how to become the brand AI names by default.
The State of Ecommerce Email in 2026: What the Data Actually Shows About Klaviyo Performance
Most ecommerce brands believe their Klaviyo program is working. Data from 500+ accounts tells a different story. 83% score D or below. The median list is nearly 95% inactive. Revenue per email sent varies by 25x between top and bottom performers. Here are the six findings — and what the top 1% does differently.
What Lemme Gets Right: A Full Brand Analysis of Kourtney Kardashian's Supplement Empire
Kourtney Kardashian launched a gummy supplement brand in 2022. That sentence alone should make most marketing people cringe. And yet Lemme works — and the framework behind it is one of the most instructive branding case studies in the modern consumer space. Here's exactly why.