"Your Move, Ohio Is Waiting": What Economic Development Marketing Teaches Us About Winning in AI Search
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"Your Move, Ohio Is Waiting": What Economic Development Marketing Teaches Us About Winning in AI Search

"This is more than a location. It's a launchpad. Your move." JobsOhio's confident pitch — 0% corporate income tax, #2 business costs, trillion-dollar super sectors — is polished place marketing. But when a company actually decides where to build, that decision now starts in a search bar and, increasingly, an AI answer engine. Here's what economic development marketing reveals about a problem every business shares: your real advantages only count if AI systems can find, trust, and cite them.

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FIFA's Ticket Backlash Is a Masterclass in How AI Search Now Writes Your Reputation
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FIFA's Ticket Backlash Is a Masterclass in How AI Search Now Writes Your Reputation

It's World Cup eve and everyone's furious at FIFA. Its first-ever dynamic ticket pricing made seats so expensive that 180,000 sat unsold — drawing fan revolt and state subpoenas. But underneath the soccer drama is a lesson for every business: in 2026, your reputation is written, summarized, and served by search engines and AI answer systems. The narrative being published this week is the one the machines will tell for years. Here's how to make sure they tell the right one about you.

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