Car Dealership Advertising Costs: A Complete Breakdown by Channel
The average U.S. car dealership spends over $543,000 a year on advertising — but most dealers couldn't tell you with confidence exactly where that money goes or whether each channel is earning its keep. This guide breaks down car dealership advertising costs channel by channel, from third-party listing sites and Google Ads to broadcast TV, radio, print, and the fast-growing CTV category, using real NADA data and industry benchmarks so you can compare your spend to what dealers are actually investing across every medium.
Happy National Cheesesteak Day: How Philly's Most Iconic Steak Shops Market Themselves — And What Every Local Business Can Learn From Them
Today is National Cheesesteak Day — and at Ritner Digital, we celebrated by going deep on how Philadelphia's most iconic steak shops actually market themselves. From Pat's 96-year origin story to Skinny Joey's explosive podcast-fueled launch, the lessons these legendary brands teach about storytelling, community, earned media, and digital presence apply to every local business in South Jersey and beyond.
Social Media vs. SEO: How We Decide Which Channel to Lead With
Social media or SEO — it's one of the most common strategic questions we hear from businesses trying to figure out where to invest their digital marketing budget. The honest answer is that there's no universal right answer, but there is a clear framework for thinking it through. It starts with one question: when your ideal customer realizes they need what you offer, what do they do next? If they Google it, SEO leads. If they ask their community or discover it on a feed, social media leads. In this post we break down exactly how we make that call for different types of clients — and what getting it wrong actually costs.
Social Media Management for Plumbing Contractors
You didn't become a plumber to post on Instagram. But social media works for plumbing contractors — not with trends and memes, but by showing up, doing the job right, and proving it. Here's what to post, which platforms matter, and when it's time to hand it off to a team that understands the trades.