If you've tried adding FAQ content to a Drupal landing page and couldn't find anywhere to put it, you're not missing something obvious — you're running into one of Drupal's most consistently confusing quirks. In Drupal, FAQs aren't content you add to a page. They're a page. A separate content entity with its own URL that you create independently and then reference from your landing page. It's a different mental model than almost every other page builder out there, and nobody seems to warn you about it before you spend an afternoon looking for a field that was never going to be there. Here's exactly how it works and why Drupal is built this way.