What Does an AI Search Agency Actually Do?

"AI search agency" is one of the fastest-growing service labels in digital marketing right now. It's also one of the least defined. Every agency with a pulse has added some version of it to their homepage. But if you ask most of them to describe the actual work — the specific tasks, the deliverables, the tools, the methodology — the answers get vague fast. Here's a plain-language breakdown of what a legitimate AI search agency actually does and what separates real execution from rebranded services in a new wrapper.