Why “Last Day to Register!” Doesn’t Work on Pebble Beach Executives
Marketing to executives isn’t about urgency—it’s about credibility. In executive-heavy markets like Pebble Beach, “last chance” email blasts fall flat. Here’s why social proof, positioning, and peer alignment matter far more than discounts or deadlines.
We Forgot to Suppress the Executive Board
You can build the perfect event campaign and still mess it up by forgetting one thing: executive suppression. When board members and senior stakeholders receive promotional emails meant for your marketable audience, it doesn’t just feel awkward—it signals a lack of judgment. This post breaks down why it happens, why it matters, and how smarter campaign architecture prevents it.