Atlanta Businesses: The FIFA World Cup Is 10 Weeks Away — Here's How to Talk to Your Marketing Agency Right Now
Atlanta isn't just hosting the World Cup — it's hosting one of the most consequential slices of it. Eight matches. A semifinal. A full month of international visitors from Spain, Morocco, Congo DR, Uzbekistan, and beyond flowing through the city between June 15 and July 15. With over 300,000 unique visitors expected and $1 billion in projected economic impact, the opportunity for Atlanta businesses is extraordinary. But it doesn't happen automatically. The businesses that benefit most will be the ones that built their visibility, digital presence, and marketing momentum before the first match kicked off. Here's how to have that conversation with your marketing partner right now — and what to make sure doesn't get left on the table.
Philadelphia Businesses: The FIFA World Cup Is 10 Weeks Away — Here's How to Talk to Your Marketing Agency Right Now
The FIFA World Cup arrives in Philadelphia in 10 weeks, and with it comes one of the largest influxes of international visitors this city has ever seen. Half a million people. Six matches. A Round of 16 game on the Fourth of July. The businesses that benefit most won't be the ones that got lucky with foot traffic — they'll be the ones that started the right marketing conversations early enough to actually execute. Here's what Philadelphia business owners need to be asking their marketing partners right now, which channels to prioritize, and why the window to act is closing faster than most people realize.
Don't Panic: Your Webinar Registrant Unsubscribed — Here's What You Can Do in HubSpot
A paid registrant unsubscribes from your marketing emails two days before your webinar. Your team panics. Here's the truth: you can still reach them — and HubSpot already has the tools to do it compliantly. Learn the difference between marketing and transactional email, and exactly how to set it up.
Ritner Digital's Top Swag and Conference Giveaway Picks for 2026
Everyone has a drawer full of cheap pens and stress balls from conferences they barely remember. The brands that win at swag in 2026 are the ones giving people things they actually want to keep — quality items that stay on desks, travel in bags, and put your brand in front of people every single day. Here are Ritner Digital's top conference swag picks for 2026 and the principles behind what makes branded merchandise actually work.
You Built the Audience. Now Here's How You Actually Sell It.
Having an audience is not the same as having a business. Once the readership is real, the work shifts from building to selling — and selling a media company requires a completely different skillset than the one that built it. Here's how sponsorships and events actually work when you're ready to monetize.
We Forgot to Suppress the Executive Board
You can build the perfect event campaign and still mess it up by forgetting one thing: executive suppression. When board members and senior stakeholders receive promotional emails meant for your marketable audience, it doesn’t just feel awkward—it signals a lack of judgment. This post breaks down why it happens, why it matters, and how smarter campaign architecture prevents it.