Should You Add Your Agency to Your Website's Footer? The Honest SEO Answer
Walk through the footer of almost any small business website and you'll see it: "Website by [Agency Name]" with a link back to whoever built the site. It's been standard practice for two decades, and somewhere along the way both sides started quietly believing it was helping the client's SEO too. Here's the uncomfortable truth: in most cases, a dofollow footer link pointing from your site to your agency doesn't help your SEO at all. It helps the agency's — and depending on how it's implemented, it can actively hurt yours. Here's the honest breakdown.
What Is a Good Domain Authority Score? The Complete Range Breakdown (And Why the Number Alone Doesn't Tell the Whole Story)
Someone pulls up an SEO tool, types in your domain, and a number appears. Is it good? Is it bad? Should you be worried? Domain Authority scores mean very little without context — and that context is exactly what most explanations leave out. This post breaks down every tier of the DA scale from 1 to 100 in plain language, explains what each range actually signals about a site's competitive position, and makes the case for why the number next to your name matters far less than the number next to your competitor's.
Do AI Citations Pass Link Equity? How GEO Compares to Traditional Link Building
When ChatGPT or Perplexity cites your business, does that citation pass link juice like a traditional backlink? The short answer is no. The longer answer is that what AI citations actually pass might be worth more — and the businesses that understand the difference are building a serious competitive advantage.