Bifurcated Search Strategy: Optimizing for Google AIO vs. Perplexity
For two decades, ranking on Google was the whole game. That era is over. In 2026, your customers are finding you — or not finding you — through platforms with fundamentally different architectures, different citation signals, and different content preferences. Google AI Overviews and Perplexity are not competing versions of the same tool. They are different systems that reward different strategies. Here's how to build one that works on both.
The New SEO Checklist: Optimizing for ChatGPT, Gemini, and Perplexity
Your traditional SEO checklist isn't wrong — it's just incomplete. A growing share of how your customers find and evaluate you is happening inside ChatGPT, Google Gemini, and Perplexity, and those platforms don't all work the same way. This checklist covers every optimization step across all three — the shared foundation, the platform-specific tactics, and the measurement framework — so you can stop being invisible in AI search.
Why Your Website Isn't Showing Up in Perplexity — And How to Fix It
You search for what your business does in Perplexity. A confident, well-sourced answer appears. It cites three competitors. Your website isn't mentioned anywhere. The reason probably isn't that your content is bad — it's that your content isn't structured, accessible, or authoritative in the specific ways Perplexity's retrieval system requires. Here's why your site is being skipped and exactly what to do about it.