Social Media · YouTube
YouTube(05)Videos that answer real searches.
I plan videos around what your customers actually search for, write titles and descriptions that help them get found, design thumbnails people click, cut Shorts from every video and put each one on the matching page of your site.
Illustrative channel. Views and numbers are examples.
What is YouTube marketing?
YouTube marketing is making videos that answer the questions your customers search for, then setting each one up to be found: a clear title and description, a thumbnail people want to click, Shorts that point back to it and a home on your website.
Why it matters
YouTube is one of the biggest search engines in the world, and its videos show up in Google too. A short, helpful video that answers a real question can keep bringing in views and customers for years, and it lets people see who you are before they ever call.
01 · Get found
Video topics
Videos people are already searching for.
I look at what people actually type into YouTube and Google about your services, along with the questions customers ask you, and plan videos that answer them one at a time. Short, practical and filmable on a phone.
Illustrative searches. Numbers are examples.
02 · Get found
Titles and descriptions
Written so the right people find it.
A video called “VID_0042” won’t get found. I write titles that match what people search, descriptions that summarize the video and link to your site, and chapters that help both viewers and search engines understand what’s in it.
Illustrative details. Numbers are examples.
03 · Get clicked
Thumbnails
A reason to click, at a glance.
The thumbnail decides whether someone clicks. I design one for every video with a few big words, a real face or a close-up and colors that stand out on a phone, and test a couple of options to see which gets more clicks.
Illustrative thumbnails. Rates are examples.
04 · Get clicked
YouTube Shorts
Shorts that lead to your full videos.
I cut short vertical clips from the videos you’ve already filmed and post them as YouTube Shorts, each one linking to the full video. Shorts reach new viewers quickly, and the link turns that reach into views, subscribers and visits.
Illustrative Shorts. Views are examples.
05 · Put it to work
Site embeds
Every video on the page that matches it.
I put each video on the matching page of your website, like the brake video on your brake repair page, with the details search engines use for video results and a short summary underneath. Visitors stay longer, and the page gets a better shot at showing up in search.
Illustrative page. Numbers are examples.
Follow along · Social media
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Practical tips on SEO, AI search and marketing for small businesses, plus what I’m working on. Follow along wherever you already spend time.
From the blog
More on video and search
- Getting citedHow to Get Your Brand Cited in ChatGPT AnswersHow helpful videos and pages give AI tools something to cite.Read the post →
- MentionsWhy Your Competitors Appear in AI Answers and You Don’tWhy showing up in more places helps you get recommended.Read the post →
- Video ideasYour Clients Are Telling You What to Write About, and AI Is ListeningTurning customer questions into videos.Read the post →
- SEO dataRitner Digital August 2026 SEO Benchmark ReportWhere search traffic is going right now.Read the post →
- LeadsHow Many Clicks Does It Actually Take to Generate Leads? Real Data From Three Live Sites, Including Our OwnWhy turning views into visits and calls matters.Read the post →
- AI contentSmall Businesses Are Using AI to Produce More Marketing. But Is It Producing More Customers?Why one helpful video beats a pile of filler.Read the post →
Featured Client
True BlueAutos
A commercial truck dealership in Greensburg, Indiana. We built an SEO content strategy around the questions real truck buyers ask, and in about three months their Google visibility grew fast.
- +48%Google clicks
- +93%Search impressions
First vs. last 30 days, July–October 2026, Google Search Console. Search growth, not verified sales.
Ready when you are
Let’s get youFound
Tell me about your business and where you want to be found. I’ll take a look, reply personally, and point you to the best first step.
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If you’re into SEO advice that doesn’t put you to sleep, AI search news in plain English, and the occasional plate of pasta, you’ve come to the right place.
Same-day brake repair, with strong reviews from local fleets.