WEB ACCESSIBILITY / INCLUSIVE DESIGN

THE WEB
IS FOR
everyone.

A website should be easier to use—not a puzzle to solve. We help businesses identify and improve barriers in navigation, forms, content, and design so more people can actually use what you've built.

LET'S REVIEW YOUR WEBSITE WHAT WE LOOK AT

Practical accessibility improvements. No one-click compliance promises.

an easier experience / demo
SEE THE DIFFERENCE
SAMPLE COMPANY INFO   SERVICES   MORE

Welcome to our website.

Unclear next steps, faint text, and controls that are hard to identify.

click here
LOW CONTRASTVAGUE LABELNO CLEAR ACTION
SAMPLE COMPANY CALL: (555) 010-0000
LOCAL SERVICE / EXAMPLE

Get the help you need.
Without the guesswork.

Readable copy, descriptive links, visible actions, and room for keyboard focus.

View services

Try using Tab to reach the button.

Illustrative design concept—this comparison is not a live accessibility audit or evidence of conformance.

01 / THE BARRIERS PEOPLE NOTICE

SMALL FRICTION.
Real consequences.

A form that can't be completed. A menu that can't be reached with a keyboard. Text that disappears into the background. These are not just design details.

01 / READABILITY

Hard-to-read content.

Weak contrast, tiny type, or text baked into graphics makes essential information harder to access.

02 / NAVIGATION

Mouse-only actions.

Buttons, menus, and popups can become dead ends for people navigating by keyboard.

03 / FORMS

Confusing fields.

Missing labels and unclear errors can keep someone from requesting a quote or reaching your team.

04 / CONTENT

Missing context.

Unclear headings, images without meaningful alternatives, and videos without captions leave information behind.

02 / THE WORK

DESIGNED TO
include.

Six practical areas we review and improve, guided by the site's content, tools, user needs, and implementation scope.

01 / THE WORK

Readable design & contrast.

Make important information legible through thoughtful color, type, spacing, and states—not color alone.

  • Text contrast
  • Text resizing
  • Visual clarity
02 / THE WORK

Keyboard & focus.

Review how people move through menus, buttons, dialogs, and interactive content without a mouse.

  • Tab sequence
  • Visible focus
  • Interaction states
03 / THE WORK

Forms & clear errors.

Use understandable labels, instructions, and feedback to help people complete important tasks.

  • Field labels
  • Error messaging
  • Form usability
04 / THE WORK

Structure & semantics.

Improve headings, descriptive links, page structure, and other cues that help assistive technology interpret content.

  • Heading order
  • Link purpose
  • Markup review
05 / THE WORK

Images, video & media.

Review meaningful image descriptions, captions, transcripts, and how media can be controlled.

  • Alternative text
  • Video captions
  • Media controls
06 / THE WORK

Mobile & reduced motion.

Make layouts usable at smaller sizes and consider people who need larger text or less movement.

  • Responsive layout
  • Target sizing
  • Motion preferences

02A / THE WORK IN MOTION

GOOD DESIGN
MAKES room.

A closer look at six improvements that can change whether a website makes sense to the people using it.

01 / FOCUS THAT CAN BE SEEN

Never lose
your place.

Someone using Tab should be able to tell where they are. Visible focus states turn a guessing game into a predictable path.

FOCUS STATES / EXAMPLE KEYBOARD

Find what you need.

Every action should have a visible state.

CONTACT US ↗← FOCUS VISIBLE

Try pressing Tab in the hero example above.

01 / 06

Interactive design illustrations, not a certified audit. Autoplay pauses on hover or keyboard focus and is disabled when reduced motion is requested.

03 / THE STANDARD BEHIND THE WORK

ACCESSIBILITY
IS more than a badge.

The W3C's Web Content Accessibility Guidelines (WCAG) organize accessibility around four principles. They give a useful framework for evaluating experiences—not just checking an automated score.

Perceivable.

People can access the information, whether through visible text, audio alternatives, captions, or other supported forms.

Operable.

Controls and navigation can be operated using different inputs, including a keyboard.

Understandable.

Information and interactions make sense, with predictable navigation and helpful instructions.

Robust.

Content and components are built to work with different browsers and assistive technologies.

What about the ADA? Accessibility requirements depend on your organization and circumstances. WCAG is a technical reference—not a one-click legal certification. We can help with design and implementation improvements; an independent specialist and legal counsel may be appropriate for formal assessment or legal advice. See W3C's WCAG overview ↗ and ADA.gov guidance ↗.

04 / A PRACTICAL WAY FORWARD

FIND IT.
FIX IT.
Keep learning.

Accessibility is an ongoing practice. A useful plan starts with understanding actual barriers, prioritizing meaningful improvements, and checking changes over time.

01

Review the experience.

Look at critical pages and tasks: navigation, service information, forms, contact paths, and mobile layouts. Identify likely barriers and define the scope for further testing.

DISCOVERY / INITIAL REVIEW
02

Prioritize and improve.

Address the problems that block important tasks first. Improve content, styling, interaction patterns, labels, and implementation within the site's capabilities.

DESIGN / CONTENT / IMPLEMENTATION
03

Check and maintain.

Review changes with appropriate automated and manual methods, and plan for future content updates. Complex assistive-technology testing can require specialists.

REVIEW / ONGOING ATTENTION

Scope matters: An initial review, remediation work, formal conformance audit, user testing with people with disabilities, and legal compliance assessment are different services. We won't call a website “ADA certified” or promise that a plugin makes it compliant.

05 / QUESTIONS, ANSWERED

GOOD
questions.

Accessibility deserves clear answers, not a certification badge with no explanation behind it.

Does an accessible website automatically mean it's ADA compliant?
No. Accessibility improvements and legal compliance aren't interchangeable. Applicable requirements vary by organization and context. WCAG is widely used as technical guidance, but completing a checklist or running an automated scanner doesn't guarantee legal compliance. We don't provide legal certification or legal advice.
What's the difference between WCAG and the ADA?
WCAG is a technical standard published by the W3C for making web content more accessible. The ADA is a United States civil-rights law. Some legal rules refer to particular WCAG versions—for example, the federal Title II web rule for state and local governments references WCAG 2.1 Level AA. Requirements for a specific business should be reviewed in context. You can read W3C's explanation and ADA.gov's guidance.
Can you improve accessibility on my existing Squarespace website?
Often, yes. We can review and improve page hierarchy, styling, labels, link wording, navigation patterns, form presentation, and custom-code components within the platform's capabilities. Some third-party widgets, integrations, or more complex issues may need additional technical support or specialist testing.
Will an accessibility overlay or plugin fix everything?
No single widget can make every part of a website accessible. Real improvements often involve the underlying content, markup, interactions, and testing. Automated tools are useful for finding some issues, but they don't replace human review.
Do I need to rebuild my whole site?
Not necessarily. Some barriers are resolved through smaller improvements to content, contrast, labels, or components. Others require changes to templates or functionality. A review helps distinguish quick wins from deeper work before deciding whether a rebuild makes sense.
Can you guarantee WCAG conformance or provide an audit certificate?
Not as part of routine web design work. Formal conformance testing depends on a defined scope, criteria, detailed manual evaluation, and often specialist expertise. We can discuss practical improvements and help coordinate specialist assessment if that is what your business needs.
Does accessibility matter if most of my traffic is mobile?
Yes. Mobile visitors may use larger text, screen readers, voice controls, switch devices, or other assistive technologies. Responsive layouts, tap-target sizing, accessible labels, clear focus, and predictable interactions matter across devices.
Will I work directly with Cara?
Yes. Ritner Digital is a freelance digital marketing practice. You work directly with Cara on design priorities, recommended improvements, and what comes next—not through a rotating agency account team.

06 / THE NEXT STEP

A BETTER WEB
for more people.

Accessibility isn't about chasing a green score. It's about reducing the obstacles between your business and the people trying to reach it. Let's talk about what your website needs.

LET'S TALK ABOUT YOUR WEBSITE EXPLORE WEB DESIGN