HubSpot's AEO Tracker: A Hands-On First Look at What It Actually Does

When a platform with 200,000+ customers ships a new tool, it's worth paying attention — not just to the feature, but to what it signals about where the market is going. HubSpot launched its AEO tracker in Spring 2026 and we've been living in it. It tracks your brand visibility score, runs your prompts daily across ChatGPT, Gemini, and Perplexity, breaks down which sources are driving competitor citations, and turns all of it into a prioritized content recommendation list. Here's what it actually does, where it's genuinely useful, and where the gaps still are.