The GEO Audit: 7 Things to Check If You're Not Showing Up in AI-Generated Answers
You typed the question into ChatGPT yourself — "best company for [what you do]" — and your name wasn't in the answer. A competitor's was. That sting is one of the most common experiences in marketing right now, and one of the most fixable. Showing up in AI-generated answers isn't luck or a black box; it's the product of specific signals AI systems use to find, understand, trust, and cite your brand. This tactical GEO audit walks through the seven things to check — from crawler access and schema to entity clarity, citation-ready formatting, and third-party validation — in the order that actually matters.
The FAQ Schema Masterclass: How to Use FAQPage and HowTo Schema to Win AI Summary Boxes
FAQPage and HowTo schema are the closest thing to a direct line between your content and AI-generated answers. Done correctly, they tell ChatGPT, Perplexity, and Google AI Overviews exactly what questions your content answers, exactly what steps your procedures contain, and exactly how to extract that information accurately. Done incorrectly — wrong answer length, HTML in text fields, client-side rendering, schema that doesn't match visible content — they are silently ignored. This masterclass covers the complete implementation for every major stack, the specific optimization decisions that move you from technically valid to actively preferred by AI citation systems, and a full validation and monitoring workflow.
Entity Mapping 101: How to Make Sure AI Models Recognize Your Company as a Real Entity — Not Just a String of Text
Type your company name into ChatGPT. If the model produces an accurate, confident summary, your entity signals are working. If it hedges, hallucinates, or declines — you have a string, not an entity. Entity mapping is the discipline of building the structured, corroborated, consistent signals that transform your brand from a text pattern AI models sometimes recognize into a distinct, well-defined entity they can accurately describe and consistently cite. This guide covers the full technical stack: Organization schema with @id and sameAs, Person entities for named authors, Wikidata registration, Google Business Profile optimization, NAP consistency, topical entity association, and a complete implementation checklist with priority order.