Do People Still Fill Out Website Contact Forms? What the Data Actually Says in 2026
About 9% of visitors who see a contact form submit it. Zero-click search has shrunk the traffic that reaches forms in the first place. And AI-referred visitors convert at 23x better rates than standard organic traffic. So: are contact forms still working in 2026? The answer is more nuanced — and more actionable — than most businesses realize.
CTR vs. AIC: Why Click-Through Rate Is the Wrong Metric for the AI Search Era
Your click-through rate is flat. Your pipeline is shrinking. Those two things are related — but not in the way your dashboard suggests. As AI tools like ChatGPT and Perplexity answer more B2B research queries without a single click to your website, CTR has become a dangerously incomplete metric. We introduce AI-Influenced Conversions (AIC), the KPI built for the zero-click era, and show you exactly how to measure the pipeline your current reporting is missing.
The Best Conferences on AI Search and Zero-Click Strategy in 2026
More than 80% of searches now end without a click. Organic CTRs for queries featuring AI Overviews have dropped 61% since mid-2024. The search landscape has been structurally rewritten — and the conferences on this list are where the practitioners, researchers, and platform insiders figuring out what to do about it are gathering in 2026. Here's exactly where to be, when, and why.