The Multi-Location Salon Marketing Playbook: Local SEO, Paid Ads, Reviews, and the Agency Partner Who Ties It Together
Marketing several salons, a spa, and a school means juggling locations, funnels, and vendors all at once. This playbook breaks down how to win in local search, build a review program that follows Google and FTC rules, run paid campaigns tied to real bookings and enrollments, and keep clients coming back with email and SMS. You'll also get a clear framework for dividing work with agency partners, a 90-day roadmap, and answers to common questions.
Empty Chairs Cost More Than You Think: The Digital Playbook Every Multi-Location Salon Needs in 2026
Skill behind the chair and visibility in front of the customer are two different competitions — and plenty of talented salons are losing the second one before their stylists ever pick up their shears. This data-backed 2026 guide breaks down how new clients actually find salons, why your star rating quietly decides your revenue, and the concrete local-SEO and reputation moves that fill empty mid-week chairs. Built for multi-location salon owners who know their craft cold but suspect their digital presence isn't pulling its weight.