What Lemme Gets Right: A Full Brand Analysis of Kourtney Kardashian's Supplement Empire
Kourtney Kardashian launched a gummy supplement brand in 2022. That sentence alone should make most marketing people cringe. And yet Lemme works — and the framework behind it is one of the most instructive branding case studies in the modern consumer space. Here's exactly why.
Why Every Business Needs Two Kinds of Marketers — And Most Only Have One
Ask a business owner what their marketing looks like and you'll get one of two answers: they're focused on social content — Reels, TikTok, short-form video — or they're investing in SEO and search visibility. Both are legitimate. Both, alone, are incomplete. The social media marketer interrupts an audience that wasn't looking for you and builds the brand familiarity that makes future decisions easier. The SEO and GEO marketer positions the business to be found by an audience that is actively looking right now, on Google and in AI-generated search responses, with intent and a specific need. These are different jobs, different skill sets, and different time horizons — and collapsing them into one role produces mediocrity in both directions. This post breaks down why the full marketing program requires both functions, what each one actually does, and what you're leaving on the table by treating them as interchangeable.
This Is Who You're Asking to Run Your Business
This is who you're asking to reconcile your billing. This is who you're asking to manage your entire ad spend. This is who you're asking to found a company. One childhood photo. One sentence. It's the simplest post your business will make all year — and probably the most effective. Here's the trend, why it works, and how to execute it.