Facebook & Instagram Ads That Build Demand.
Full-funnel Meta campaigns that turn scrollers into customers. Prospecting, retargeting, and creative testing — managed by the same team running your website, SEO, and Google Ads.
Facebook Feed · Instagram Feed & Stories · Reels · Advantage+ · Messenger · Audience Network
Google captures existing demand. Meta creates it. That's what makes it powerful — and what makes it hard to get right.
Boosted Posts Aren't a Strategy
Most businesses treat Meta like a slot machine — boost a post, hope for sales, wonder why it didn't work. The platform is powerful, but only when you build campaigns with structure, targeting, and a real funnel behind them.
Meta's Algorithm Is Smart. Your Setup Has to Be Smarter.
Meta's machine learning is the best in the business — but it's only as good as the inputs it gets. Feed it the wrong objective, weak creative, or a poorly defined audience and the algorithm optimizes for the wrong thing. You'll get cheap link clicks that never convert, or reach numbers that look impressive but produce zero revenue.
The funnel is everything. Cold audiences don't buy from a single ad. They need to see your brand, engage with your content, visit your site, and get retargeted — sometimes multiple times — before they convert. The businesses that win on Meta are the ones that build campaigns for every stage: awareness, consideration, and conversion.
Creative is your targeting. With the decline of detailed interest targeting and the rise of broad/Advantage+ audiences, your ad creative is now the primary targeting signal. Meta serves ads to the people most likely to engage — and the creative determines who that is. Bad creative means bad audiences. Great creative means the algorithm finds buyers for you.
We don't boost posts. We build full-funnel acquisition systems on Meta.
Every Stage of the Funnel, Covered
Different campaign types serve different jobs. We build and manage them as an integrated system — where each stage feeds the next.
Prospecting Campaigns
Broad and lookalike audience campaigns designed to introduce your brand to new potential customers. Optimized for link clicks, video views, or landing page views — depending on where your funnel needs volume.
Retargeting Campaigns
Dynamic product ads, sequential messaging, and offer-driven creative served to site visitors, cart abandoners, and engaged audiences. This is where Meta's ROAS numbers live — converting the demand you've already created.
Advantage+ Shopping
Meta's AI-powered shopping campaigns that dynamically serve your product catalog to the highest-intent audiences. We structure the inputs — creative, audiences, catalog — so the algorithm has what it needs to maximize purchase volume.
Lead Generation
Instant form, Messenger, and landing page campaigns built to capture qualified leads. Custom questions, CRM integrations, and lead scoring ensure you're not just getting volume — you're getting leads worth calling.
Reels & Video Campaigns
Short-form video and Reels placements that stop the scroll. Built for brand awareness, audience building, and feeding your retargeting pools with warm, engaged prospects at a fraction of the cost of static ads.
Creative Testing
Structured A/B and multivariate tests across hooks, visuals, copy, formats, and CTAs. Every test has a hypothesis and a clear winner. We kill what doesn't work and scale what does — weekly.
On Meta, Creative Is Your Targeting
The days of hyper-specific interest targeting are over. Meta's algorithm decides who sees your ads based on who engages — and engagement starts with the creative. Here's how we approach it.
Volume × Variety = Signal
Meta's algorithm needs creative variety to find the right audience segments. A single ad set with one piece of creative gives the algorithm one signal. Five ad sets with ten creative variants gives it fifty. The more signals, the faster Meta learns who to target — and the lower your cost per acquisition drops.
This is why most small-budget accounts struggle. They launch one or two ads, wait for results, and wonder why CPAs are high. The answer is almost always insufficient creative volume. We solve this by producing new creative batches weekly and letting performance data decide what scales.
UGC and lo-fi outperform polished. On Meta, authenticity wins. User-generated content, testimonial-style videos, and "native" creative formats consistently outperform slick brand ads. We produce both — and let the data decide.
Every Meta Ads Engagement Ships With
These aren't add-ons or upsells. Every Ritner Digital Meta Ads client gets the full stack — because half-built campaigns produce half-baked results.
Account Audit & Pixel Setup
Full account structure review, Meta Pixel audit, Conversion API (CAPI) implementation, and event configuration. We fix the data foundation first so every campaign optimizes on real signals.
Audience Architecture
Custom audiences from site visitors, purchasers, email lists, and video viewers. Lookalike audiences at multiple percentage tiers. Exclusion audiences to prevent wasted spend on existing customers.
Ad Creative Production
Static images, carousels, short-form video, UGC-style assets, and Reels-native creative — all produced in-house. New batches every week, tested systematically, and iterated based on performance data.
Ad Copy & Hook Testing
Primary text, headlines, descriptions, and CTA variants written for each campaign objective. Multiple hooks tested per concept — because the first line determines whether anyone reads the rest.
Landing Page Design
Custom landing pages built to match each campaign's messaging and audience segment. Fast, mobile-first, and designed for conversion — because Meta traffic is 95%+ mobile.
Learn about web design →Retargeting Sequences
Multi-step retargeting with dynamic product ads, sequential messaging, and smart frequency caps. Exclusion logic ensures customers who already bought don't keep seeing purchase ads.
Budget & Bid Strategy
Campaign budget optimization, ad set spending limits, bid caps, and cost-per-result goals — structured by funnel stage. We manage the math so your spend goes where it produces revenue.
Reporting & Attribution
Custom dashboards tracking spend, CPA, ROAS, and revenue by campaign, ad set, and creative. UTM tracking, attribution windows, and platform vs. third-party data reconciliation so you know what's real.
Dedicated Strategist
One senior point of contact who knows your business, margins, and creative style. Weekly optimization, monthly strategy calls, and Slack access — not a rotating cast of junior media buyers.
Meta Ads + Full-Stack Marketing = Compound Growth
Because we also run Google Ads, build websites, and manage SEO, your Meta campaigns don't operate in a vacuum. Every channel feeds the others.
Meta Prospecting → Google Retargeting
Meta builds awareness and drives site visits. Google Display and YouTube retarget those visitors across the web. Cross-platform retargeting converts faster and cheaper than either channel alone.
SEO Content Fuels Retargeting Pools
Every blog reader from organic search becomes a retargeting prospect on Meta. More organic traffic means larger warm audiences — which means lower CPAs on your Meta retargeting campaigns.
Landing Pages Built by the Same Team
When the same team builds your landing pages and runs your Meta Ads, page speed, messaging, and mobile UX are aligned from the start. No agency-to-developer handoff. No mismatched messaging.
Consistent Brand Across Every Touchpoint
When one team manages your brand, your Meta creative, and your website, the experience feels cohesive. Consistent visual identity builds recognition and trust — both of which lower your cost per acquisition over time.
The Numbers Behind Meta Growth
Meta's family of apps reaches over 3 billion people daily — your customers are on the platform
Top-quartile Meta advertisers generate over $8 for every $1 spent — the gap is management quality
Over 70% of e-commerce purchases happen on mobile — Meta is mobile-first by design
Retargeted audiences on Meta convert at up to 50% lower CPA than cold traffic — the funnel works
From Audit to Profitable Scale
Meta Ads aren't set-and-forget — they're a living creative and targeting system that needs weekly attention, fresh creative, and constant optimization.
Audit & Foundation
Full account audit, Pixel and CAPI verification, audience analysis, and creative review. We identify wasted spend, tracking blind spots, and the structural issues holding back performance.
Strategy & Creative Build
Funnel architecture, audience segmentation, creative production, and landing page development. Everything is built around your unit economics, target CPA, and customer journey.
Launch & Test
Controlled launch with structured creative tests across hooks, formats, audiences, and placements. We let the data pick winners — scaling what converts and cutting what doesn't.
Optimize & Scale
Weekly creative refreshes, audience expansion, budget reallocation, and bid strategy adjustments. Monthly strategy reviews ensure we're scaling profitably — not just spending more.
Ready to Make Meta Ads Actually Work?
Tell us your goals and your budget. We'll show you what's possible — with a full-funnel strategy, honest projections, and a team that treats your ad spend like it's their own.
Common Questions
We typically recommend a minimum of $1,500–$3,000/month in ad spend to generate enough data for meaningful optimization. Higher-competition industries or aggressive growth targets may require more. The budget is split across funnel stages — prospecting typically gets 60–70% with the rest going to retargeting. We'll give you a realistic budget recommendation during the strategy phase based on your target CPA and market conditions.
Meta Ads can drive traffic immediately, but the algorithm needs a learning phase of roughly 50 conversion events per ad set per week to optimize effectively. Most clients see meaningful performance data within 2–3 weeks, with campaigns hitting target CPA/ROAS within 60–90 days. We accelerate the learning phase with structured creative testing and tight feedback loops — but rushing it by changing things too fast actually slows results.
No — we handle the full creative pipeline. Ad copy, static images, carousels, video editing, and UGC-style content are all produced in-house. If you have existing brand assets, product photography, or customer testimonials, we'll use them. If not, we produce everything from scratch. Every piece is built for performance: tested, measured, and iterated based on real data.
Boosting a post gives you limited control over audience targeting, placement, objective, and optimization. You're essentially paying for engagement on an existing post. Running ads through Ads Manager gives you full control over campaign objectives, audience segmentation, placement optimization, creative testing, retargeting, and conversion tracking. It's the difference between hoping for results and engineering them.
Google Ads captures existing demand — people actively searching for what you sell. Meta Ads creates demand — reaching people who match your ideal customer profile but aren't actively searching yet. Most businesses benefit from both, because they serve different stages of the buyer journey. We'll recommend the right mix based on your goals, budget, and whether your business needs demand capture, demand creation, or both.
iOS 14.5+ significantly impacted Meta's tracking and attribution. We mitigate this with Conversion API (CAPI) implementation for server-side event tracking, Aggregated Event Measurement configuration, UTM parameter frameworks for third-party attribution, and first-party data strategies including email list uploads and customer match audiences. The platforms that adapted to post-iOS tracking are outperforming — the ones that didn't are still struggling with inflated CPAs.
Most Meta Ads agencies manage ads in isolation — they can't touch your website, don't know your SEO strategy, and have no input on your brand. We build websites, run SEO, manage Google Ads, and handle branding under one roof. That means your landing pages, ad creative, keyword strategy, retargeting pools, and brand identity all work as one system — not disconnected parts managed by different vendors.