Products That Sell.
Google Shopping and Microsoft Shopping ads built on clean product feeds, smart bidding, and a team that also runs your website, SEO, and paid search — so your entire funnel works as one system.
Google Shopping · Performance Max · Microsoft Shopping · Free Listings · Local Inventory
Premium Running Shoe — Midnight Black
Wireless Earbuds Pro
Sport Watch Series 5
A product feed full of errors doesn't just waste budget — it hides your products from the people already searching for them.
Bad Feeds, Bad Bids, Bad Results
Most e-commerce brands launch Shopping campaigns with a raw, unoptimized product feed and wonder why their ROAS is flat. The feed is the campaign — and most are broken before a single bid is placed.
Your Product Feed Is Your Ad Copy.
In Search ads, you write headlines. In Shopping ads, Google writes them for you — pulling directly from your product feed. If your titles are vague, your descriptions are thin, and your images are low quality, Google has nothing to work with. Your products lose auctions they should be winning.
Titles are the #1 lever. A well-structured product title — with brand, product type, key attributes, and size/color — can increase click-through rates by 40% or more. Most feeds ship with manufacturer defaults that mean nothing to a shopper.
Feed quality determines reach. Google's algorithm matches your product data to search queries. Richer, more accurate product data means more impressions on more relevant searches. A clean feed doesn't just improve performance — it expands your visibility.
We don't just manage Shopping campaigns. We engineer product visibility.
The Right Campaign for the Goal
Shopping isn't one campaign type — it's an ecosystem. We build layered structures that capture high-intent buyers, defend branded searches, and scale profitably across platforms.
Standard Shopping
Product-group bidding with full control over search term reports, negative keywords, and priority settings. Ideal when you need visibility into exactly which products drive which results — and want to optimize at the SKU level.
Performance Max
Google's AI-driven campaign type that serves Shopping ads across Search, Display, YouTube, Gmail, Discover, and Maps. We structure asset groups, audience signals, and feed segmentation to guide the algorithm — not just hand it the keys.
Microsoft Shopping
Bing's Shopping network reaches a demographic that skews older and higher-income. CPCs are 20–35% lower than Google on average. We import and optimize your feed for Microsoft's Merchant Center for easy incremental gains.
Local Inventory Ads
Show in-stock products to nearby shoppers searching on Google. Drives foot traffic with real-time inventory data. We connect your POS, configure local feeds, and set up store pickup options that convert online searches into in-store visits.
Free Product Listings
Google surfaces product listings for free across the Shopping tab, Search, Images, and Maps. Your feed optimization work pays double — better paid performance and free organic impressions from the same clean data.
Dynamic Remarketing
Show the exact products someone viewed or added to cart — across the Display Network, YouTube, and Gmail. We build dynamic creative from your feed and layer audience segments for high-ROAS recovery campaigns.
Every Shopping Engagement Ships With
These aren't upsells. Every Shopping ads engagement includes the full stack — feed optimization, campaign architecture, and ongoing management — because half-measures don't produce ROAS.
Product Feed Optimization
Title rewrites, description enrichment, image audits, GTIN/MPN validation, and custom label strategy. We rebuild your feed from the ground up or optimize what you have — whichever gets results faster.
Campaign Architecture
Priority-tiered campaign structures, product-group segmentation by margin and performance, and negative keyword sculpting. Your budget flows to your most profitable products first.
Smart Bidding Strategy
Target ROAS, maximize conversion value, and portfolio bidding strategies calibrated to your margins. We set bid floors, test strategies against each other, and adjust as data accumulates.
Merchant Center Management
Disapproval resolution, feed diagnostics, policy compliance, and account health monitoring. We keep your Merchant Center clean so your products stay live and eligible.
Search Term Analysis
Weekly search query mining for negatives, new product group opportunities, and title optimization signals. We use what shoppers actually type to continuously sharpen your feed and targeting.
Cross-Channel Integration
Shopping campaigns coordinated with your Search ads, Display, and Social ads. Budget allocation, audience sharing, and attribution modeled across the full funnel.
See all paid ads services →Reporting & Analytics
Product-level ROAS dashboards, impression share tracking, competitor benchmarking, and clear monthly reports. You'll see exactly which SKUs are driving revenue — and which are draining budget.
A/B Testing & Experiments
Title tests, image tests, bid strategy experiments, and campaign structure splits. We test systematically and scale what works — not guess and hope.
Launch & Onboarding
Merchant Center setup or audit, feed connection, conversion tracking verification, and campaign build. We handle everything needed to go live — and we don't launch until the data is clean.
Shopping Ads + Full-Service = Compound ROAS
Because we also run your website, SEO, and Search ads, your Shopping campaigns aren't isolated — they're one layer of a system that compounds.
Product Pages That Close the Sale
When the same team building your Shopify store also manages your Shopping feed, product pages are optimized for the exact traffic they receive. Price, imagery, reviews, and trust signals all match what the Shopping ad promised — so clicks convert, not bounce.
Search + Shopping = Full SERP Coverage
Running Search ads and Shopping ads together lets you dominate the results page — text ad at the top, product carousel above the fold. We coordinate bids and budgets so they complement each other instead of cannibalizing.
SEO Data Feeds Shopping Strategy
Our SEO team surfaces the exact terms people use to find products like yours organically. That keyword intelligence flows directly into product title optimization and negative keyword strategy — making your feed sharper without extra research cost.
Retargeting Closes the Loop
Shopping clicks that don't convert immediately get pulled into dynamic remarketing across Display and Social. The exact product follows the shopper. Because we manage both, the audience data, creative, and attribution all connect without gaps.
The Numbers Behind Shopping
Shopping ads account for 76% of all retail search ad spend — this is where e-commerce budgets go
Shopping ads generate 85% of all clicks on Google Ads retail campaigns — shoppers prefer them
Shopping ads convert at 30% higher rates than text ads for product searches — intent is built in
Microsoft Shopping ads deliver comparable quality at significantly lower cost per click than Google
From Feed Audit to Profitable Scale
Every Shopping engagement follows a clear four-phase process. You'll know exactly what we're doing, why we're doing it, and what results to expect at each stage.
Feed & Account Audit
We audit your Merchant Center, product feed, existing campaigns, and conversion tracking. We identify disapprovals, missed opportunities, wasted spend, and the fastest paths to improved ROAS.
Feed Optimization
Title rewrites, description enrichment, image compliance, custom label strategy, and supplemental feed setup. We rebuild the data layer that determines how often — and where — your products appear.
Campaign Build & Launch
Priority-tiered campaign structures, product group segmentation, bid strategy selection, audience signals, and negative keyword lists. We launch with a structure designed to learn fast and scale profitably.
Optimize & Scale
Weekly bid adjustments, search term mining, product performance analysis, and A/B testing. We shift budget toward winners, pause underperformers, and continuously sharpen your feed based on real data.
Ready to Turn Your Products Into Profit Machines?
Send us your product feed — or just tell us what you sell. We'll audit your Merchant Center, identify the biggest opportunities, and show you exactly what a properly managed Shopping campaign can do for your revenue.
Common Questions
Search ads are text-based and triggered by keywords you bid on. Shopping ads are product-based — they pull images, prices, and details from your product feed, and Google decides which queries to show them on based on your feed data. Shopping ads typically have higher click-through rates for product searches because shoppers can see the item and price before clicking.
No. Shopping ads work with any e-commerce platform — Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace, or custom-built stores. You just need a product feed connected to Google Merchant Center. We help set up the feed connection regardless of your platform.
Google Merchant Center is the platform where your product data lives. It's the bridge between your online store and Google's Shopping surfaces. You upload your product feed — titles, prices, images, availability — and Merchant Center makes that data available for Shopping ads, free listings, and other Google surfaces. We handle setup, optimization, and ongoing management.
There's no fixed minimum, but most e-commerce brands see meaningful data at $2,000–$5,000/month in ad spend. The right budget depends on your product margins, competitive landscape, and catalog size. We'll recommend a starting budget during discovery and scale based on performance — you'll never spend more until the ROAS justifies it.
It depends on your goals and need for control. Standard Shopping gives you granular visibility into search terms and product-level bidding. Performance Max uses Google's AI to serve across all placements but with less transparency. Most of our clients run both — Standard for core products where control matters, and Performance Max for scale and discovery. We'll recommend the right mix for your business.
Most accounts see measurable improvement within 2–4 weeks of launch — especially if we're optimizing an existing feed. Full optimization cycles typically take 60–90 days as we accumulate data, test bid strategies, and refine product segmentation. Feed fixes often produce immediate gains: resolving disapprovals, improving titles, and fixing data errors can unlock impressions you were missing from day one.