Cheaper Clicks. Higher Intent.
Microsoft Ads puts your business in front of 100M+ daily searchers on Bing, Yahoo, DuckDuckGo, and across the Microsoft ecosystem — with less competition and lower CPCs than Google Ads. We manage every campaign to make sure that advantage turns into revenue.
Search Ads · Shopping Ads · Audience Ads · Display · Remarketing · LinkedIn Targeting
Your competitors are all bidding on Google. The smart ones are also winning on Bing.
The Channel Most Advertisers Overlook
Everyone fights over Google. Microsoft Ads gives you access to a massive, high-income, desktop-heavy audience with less competition, lower costs, and targeting options Google doesn't offer — like LinkedIn profile data.
More Reach Than You Think.
Microsoft Search Network handles over a third of U.S. desktop search volume. Bing is the default on every Windows PC, Surface tablet, and Xbox. It powers Yahoo and DuckDuckGo search results too. That's not a niche — it's a massive audience your Google-only strategy is missing entirely.
The audience skews valuable. Microsoft Ads users over-index on household income above $100K, are more likely to be decision-makers, and convert at rates comparable to — or better than — Google in many verticals. You're reaching people with purchasing power who aren't seeing your competitors' ads.
LinkedIn profile targeting is exclusive to Microsoft. No other search platform lets you layer professional attributes — job title, company, industry — onto your search and audience campaigns. For B2B advertisers, this is a game-changer that Google simply can't match.
Same search intent. Less competition. Lower cost per conversion.
This Is What Your Ad Looks Like
Hit search — then click the ad to see the magic.
That Click Just Cost 33% Less
On Microsoft Ads, your competitors aren't here yet. Fewer bidders means you pay less for the same high-intent searcher — and land in position #1 more often.
Google Ads vs. Microsoft Ads
Microsoft Ads isn't a replacement for Google Ads — it's the multiplier. Here's how the two stack up and where Microsoft gives you an edge.
| Metric | Google Ads | Microsoft Ads |
|---|---|---|
| Average CPC | Higher — more advertisers bidding | 20–40% lower on average |
| Competition | Saturated in most industries | Significantly less competitive |
| Audience Income | Broad demographic mix | Skews higher income & education |
| Desktop Search Share | ~61% U.S. desktop | ~38% U.S. desktop (Bing + partners) |
| LinkedIn Targeting | Not available | Job title, company, industry targeting |
| Import From Google | N/A | One-click campaign import + sync |
| Best For | Maximum reach, all devices | Incremental conversions at lower cost |
Full-Service Microsoft Ads Management
We don't just import your Google campaigns and walk away. Every Microsoft Ads account gets a dedicated strategy, platform-specific optimizations, and reporting that ties spend to revenue.
Keyword Research & Strategy
Microsoft-specific keyword analysis — not just a copy of your Google list. We identify high-intent terms where Bing CPCs are lowest relative to conversion value and build campaigns around them.
Campaign Build & Structure
Campaigns, ad groups, and match types structured for the Microsoft algorithm — not a 1:1 Google copy. We account for the platform's different auction dynamics, audience behavior, and device mix.
Ad Copy & Extensions
RSAs, sitelinks, callouts, structured snippets, and image extensions written and tested specifically for Microsoft. We A/B test headlines and descriptions continuously to maximize CTR.
Audience & LinkedIn Targeting
Custom audiences, in-market segments, remarketing lists, and Microsoft's exclusive LinkedIn profile targeting. We layer professional attributes onto search campaigns for precision B2B targeting.
Shopping & Feed Management
Product feed optimization in Microsoft Merchant Center, smart Shopping campaigns, and feed troubleshooting. For e-commerce brands, Bing Shopping often delivers stronger ROAS than Google at lower spend.
Conversion Tracking & Attribution
UET tag setup, offline conversion imports, and cross-device tracking configured correctly. We connect Microsoft Ads data to your CRM so you see which clicks become customers — not just leads.
Ongoing Optimization
Weekly bid adjustments, negative keyword refinement, search term mining, and device/location modifiers. We optimize toward your actual cost-per-acquisition — not vanity metrics like impressions.
Reporting & Insights
Monthly reports that show spend, conversions, cost per lead, and ROAS — plus how Microsoft Ads performance compares to your Google campaigns. Clear data, no jargon, actionable recommendations.
Cross-Platform Coordination
Because we manage Google Ads too, your Microsoft strategy is coordinated — not duplicated. We allocate budget where it performs best and eliminate wasted overlap between platforms.
Who Gets the Most From Microsoft Ads?
Microsoft Ads works for almost any business running paid search — but some industries and business models see outsized returns because of the platform's unique audience and targeting.
B2B & Professional Services
LinkedIn profile targeting lets you reach decision-makers by job title, company size, and industry — directly in search results. No other search platform offers this. If you're selling to businesses, Microsoft Ads is a must.
E-Commerce & Retail
Bing Shopping campaigns reach a high-income audience with strong buying intent at a fraction of Google Shopping CPCs. For brands already on Google, adding Microsoft is pure incremental revenue.
Finance, Legal & Insurance
Industries with sky-high Google CPCs see the biggest savings on Microsoft. In legal and financial services, Microsoft Ads clicks can cost 30–50% less while reaching the same high-intent searchers.
Healthcare & Home Services
Bing's older, desktop-heavy audience is actively searching for healthcare providers, contractors, and local services. These searchers tend to convert at high rates and have higher average order values.
The Numbers That Make the Case
Unique users searching across Bing, Yahoo, DuckDuckGo, and partner sites every day
Average cost-per-click savings compared to Google Ads across industries
Microsoft Search Network's share of U.S. desktop search traffic
Microsoft searchers over-index on high household income vs. the general search population
From Audit to Ongoing Growth
Whether you're launching on Microsoft Ads for the first time or handing off an underperforming account, here's exactly how we get your campaigns profitable.
Audit & Analysis
We review your existing Microsoft Ads account (or Google Ads data) to identify wasted spend, missed opportunities, and the highest-value keywords for your business on the platform.
Strategy & Build
Campaign architecture, keyword selection, audience targeting, and ad copy built specifically for Microsoft — not a lazy Google import. We set up conversion tracking and attribution from day one.
Launch & Test
Campaigns go live with controlled budgets. We A/B test ad copy, landing pages, bid strategies, and audience layers. We let the data guide scaling decisions — no guessing.
Optimize & Scale
Weekly optimizations — bid adjustments, negative keywords, search term analysis, and budget reallocation. As campaigns mature, we scale spend into what's working and cut what isn't.
Microsoft Ads + Full-Stack Marketing = Compound Returns
Because we manage your Google Ads, SEO, website, and social under one roof, your Microsoft Ads aren't running in a silo — they're part of a system.
Unified Paid Search Strategy
We coordinate Google and Microsoft budgets based on performance, not habit. If Microsoft delivers a $40 CPA and Google's at $65, we shift spend accordingly. One team managing both means zero wasted overlap.
Landing Pages Built to Convert
Because our web team builds your landing pages, they match your ad messaging, audience intent, and platform-specific behavior. No disconnects between what the ad promises and what the page delivers.
SEO + PPC Keyword Intelligence
We use Microsoft Ads search term data to inform SEO strategy — and vice versa. Keywords that convert in paid become organic targets. High-ranking organic pages reduce the need to bid on those terms.
Cross-Channel Remarketing
Visitors from Microsoft Ads feed into retargeting across Meta, Google Display, and email. One team sees the full funnel — so every touchpoint moves the prospect closer to converting.
Ready to Unlock Cheaper Conversions?
Let us audit your current paid search setup and show you exactly how much revenue you're leaving on the table by not running Microsoft Ads — or by running them without a real strategy.
Common Questions
Yes — that's actually the most common starting point. Microsoft Ads gives you access to 38% of U.S. desktop search traffic that Google doesn't reach. Because competition is lower, CPCs are typically 20–40% cheaper. For most businesses already running profitable Google campaigns, Microsoft Ads is the fastest way to get incremental conversions at a lower cost per acquisition.
You can — and many agencies do exactly that and call it a day. But that's a mistake. Microsoft's auction dynamics, audience demographics, and device mix are different from Google's. A direct import without adjustments to bids, match types, ad copy, and targeting leaves performance on the table. We import as a starting point, then rebuild the strategy for Microsoft's specific strengths.
It's an audience targeting feature exclusive to Microsoft Ads that lets you layer LinkedIn data — job function, company name, industry, and seniority — onto your search and audience campaigns. For B2B businesses, this means you can bid higher when a VP of Marketing at a Fortune 500 company searches for your service, and lower for everyone else. No other search platform offers this.
There's no hard minimum, but we typically recommend starting at $1,500–$3,000/month in ad spend to generate enough data for meaningful optimization. Because CPCs are lower, that budget goes further on Microsoft than it would on Google. We'll recommend a budget based on your industry, keywords, and goals during the audit.
Most accounts start generating leads or sales within the first 2–4 weeks. The first 30–60 days are focused on data collection, testing, and optimization. By month two or three, campaigns are typically mature enough to scale with confidence. If you're importing from a well-optimized Google Ads account, ramp-up is even faster.
Yes. We handle Microsoft Merchant Center setup, product feed optimization, and Shopping campaign management. For e-commerce brands, Bing Shopping is one of the highest-ROAS channels available — often outperforming Google Shopping on return because of lower competition and costs. If you're running Google Shopping, adding Microsoft Shopping is a no-brainer.